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Who reads this site

Our readers are people actively choosing a broker. They arrive on comparison and review pages from search, having typed a specific question - what a broker charges, who regulates it, how it stacks up against a named competitor - and they are usually within days of opening an account. That makes the traffic small relative to a news site and considerably more valuable per visitor.

What we offer

Broker reviews

A full review: account opening, funding, platform testing, spread sampling and a support check, written up against our standard criteria and published with a rating. Reviews are updated as your pricing and terms change.

Award and category placement

Inclusion in the relevant award and category pages - by country, platform, instrument, fee structure and so on - where you meet the criteria for that list.

Affiliate partnerships

Standard CPA or revenue-share arrangements on outbound links. This is how the site is funded and we disclose it plainly to readers.

Sponsorship and display

Limited placements on high-intent pages. We keep these few and clearly marked - a page covered in advertising stops being useful, and a page that stops being useful stops receiving traffic.

What a commercial relationship does not buy

• A rating. Scores come from our testing. They are not negotiable and they are not for sale.
• Removal of a negative. If a broker has a genuine drawback, it stays in the review. Correct the underlying issue and we will re-test.
• Copy approval. We will check factual claims with you. We will not hand over editorial control.
• Exclusion of a competitor. We will not drop or downgrade another broker as part of a deal.

This is not posturing. The reason readers act on these pages is that they trust them, and that trust is the only asset the site has. Any broker uncomfortable with the above is probably better served elsewhere.